Vicki Baker, Cirkle PR
Vicki Baker
Head of Retail Trade & Hospitality
Cirkle PR

Vicki has spent over 15 years working in comms for food and drink brands, now heading up Cirkle's retail trade and hospitality division, overseeing clients such as Carlsberg Britvic, PepsiCo and Rollover. Cirkle is a full-service PR agency which works to deliver comms campaigns with commercial impact for its clients, bringing its proposition 'Seen it, Shared it, Sold it Out' to life across channels. As a longtime supporter of the Retail Industry Awards, Vicki is proud to have been selected as a judge for this inaugural event, one which will truly shine a spotlight on the tremendous female talent this channel has to offer. Celebrating entrepreneurs across the independent convenience channel is close to Vicki's heart - she was instrumental in the creation, set up and leads the agency's Retailer Inner Cirkle initiative. This group of store owners from across the country was built to encourage stronger relationships between stores and suppliers, adding value and shining a spotlight on the hard work, dedication and drive within the convenience channel.